Funnily enough, Waits mentioned Lancia in his reaction in Filter Magazine to another sound-a-like ad by Opel;
If I stole an Opel, Lancia, or Audi, put my name on it and resold it, I'd go to jail. But over there they ask, you say no, and they hire impersonators. They profit from the association and I lose -- time, money, and credibility. What's that about?